Seriously...there are a LOT of Beard products on the market today, with more to choose from almost daily. When it comes to any product, trying to decide which one to spend your hard-earned money on seems more difficult than it should be. That $300 pair of headphones seems like a good idea, especially since it's backed by a major celebrity, but is it really the best choice? Not only is the sheer number of options overwhelming, it's often difficult to distinguish a quality product from a successful marketing campaign.
It comes down to which brand you trust. Brands build trust in a variety of ways. In the landscape of social media, website reviews and blog posts, a 5-star rating next to a product goes a long way toward making people feel they can trust a brand. But real, lasting trust is developed organically. It is built by quality products that are innovative and unique. When you use them, you don't care about stars or blog posts, you care about how the products perform and the passion behind them.
The Beardsmith is distinctly unique in the world of Beard products. We didn't start because we wanted a way to sell products to Bearded guys. We didn't merely find what was popular, copy the product formulas and rely on aggressive marketing strategies to make sales. We started The Beardsmith because we're all about caring for the Beard. Everything about the Beard: growing it, maintaining it, keeping it healthy, grooming it and, in every way, helping it become the best Beard it can be.
Everything we do supports that end. When we developed our Beard Grease, we did in-depth research ourselves. We found which oils and other natural ingredients best soften, condition and tame the Beard and support overall Beard health. We worked with Bearded men, gave them test samples, got feedback and reworked the formula until it was exactly what they wanted. We didn't just want to make a product that people would buy. We wanted to make a product that reflects our passion for the Beard, one that is unique, one that is made by our own hands.
As we often say: you love your Beard, and so does The Beardsmith. We say it because it's true. We've made it our life. As the offering of available Beard products continues to increase, it becomes more and more difficult to know which brands you can truly trust. What do you base your decision on? The success of a product marketing campaign, or a proven dedication to the thing for which the product is made? We believe the answer is self-evident.
